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B2B SaaS · MVP · 2024
LaunchKit
From founder deck to paying customer in 42 days.
A scoped MVP built to validate the riskiest assumption first, not to look impressive.
Client
Seed-stage SaaS, US
Year
2024
Duration
6 weeks
Our role
Product, design, full stack
THE CHALLENGE
The founder had a deck, three letters of intent, and a runway clock ticking. Every week without a real product was a week not learning.
OUR APPROACH
- 01Cut the v1 scope by half in the kickoff call. Nobody fought us on it later.
- 02Shipped a hosted prototype in week two so the founder could demo it.
- 03Wired up Stripe and a manual ops backend so the team could close deals before automating.
WHAT HAPPENED
Three paying customers by week six. The product roadmap is now informed by usage instead of guesses.
- Time to first revenue
- 42 days
- Original scope shipped
- 55%
- Paying customers at launch
- 3
BUILT WITH
Next.jsTypeScriptPostgresStripe
IMPACT REPORT
The 42 days from kickoff to revenue
A weekly view of what shipped and when the first dollars landed.
42 days
Time to first revenue
55%
cut by halfv1 scope shipped
3
by week 6Paying customers
6
from week 2Weekly demos
Cumulative signed customers
Where the 6 weeks went
GALLERY
